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The goal is social media agility.
November 24, 2015
By: Christine Esposito
Editor-in-Chief
L'Oréal Canada has opened the beauty giant's first worldwide Content Factory, a production studio located within the Canadian head office in Montreal that is open to all employees who want to create original content for their brands, such as video makeup tutorials or how-to pieces, product reviews, testimonials, or product shots, instantly providing custom material for digital platforms. L'Oréal Canada is the first subsidiary to launch a Content Factory, an idea which was deve...
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